Acceptable use policy

1. About us

Simple Sustenance is owned and operated by NK Digital Limited (“Simple Sustenance”, “we”, “our” or “us”).

If you have any questions regarding this Policy, please contact us using the details provided at the end of this document.

2. Purpose of this Policy

This Policy exists to:

• protect users of the Service;
• maintain the security and reliability of our platform;
• safeguard our intellectual property;
• prevent unlawful activity;
• encourage respectful behaviour;
• promote responsible use of our services.

We reserve the right to investigate behaviour that we reasonably believe breaches this Policy.

3. Who this Policy applies to

This Policy applies to:

• visitors to our website;
• registered users;
• paid subscribers;
• users of our mobile applications;
• anyone accessing or interacting with the Service.

It applies regardless of the device, operating system or platform used to access Simple Sustenance.

4. Your responsibilities

When using the Service, you agree to:

• comply with all applicable laws and regulations;
• provide accurate information where requested;
• keep your account details secure;
• use the Service only for lawful purposes;
• respect the rights of other users;
• use the Service in accordance with our Terms and Conditions.

You remain responsible for all activity carried out using your account.

If you suspect that your account has been accessed without your permission, you must notify us as soon as reasonably possible.

5. Lawful use

You must not use the Service in any way that:

• violates applicable laws or regulations;
• promotes unlawful activity;
• encourages criminal behaviour;
• assists others in committing unlawful acts;
• infringes the rights of another individual or organisation.

You are solely responsible for ensuring that your use of the Service complies with the laws applicable in your jurisdiction.

6. Respectful behaviour

We expect all users to interact respectfully with our Service and, where applicable, with other users.

You must not:

• harass, threaten or intimidate others;
• engage in bullying or abusive behaviour;
• use offensive, discriminatory or hateful language;
• publish defamatory statements;
• impersonate another individual or organisation;
• deliberately disrupt another user’s experience.

If community features are introduced in the future, this section will apply to all user interactions.

7. Account security

You are responsible for maintaining the confidentiality of your account credentials.

You agree to:

• choose a strong password;
• keep your login details confidential;
• avoid sharing your account with others;
• notify us promptly if you suspect unauthorised access.

You remain responsible for activity carried out through your account until you notify us of any suspected compromise.

8. Accurate information

Where you provide information to Simple Sustenance, you agree that it will be:

• accurate;
• complete;
• up to date;
• not misleading.

You must not deliberately provide false information when:

• creating an account;
• purchasing a subscription;
• contacting customer support;
• requesting refunds;
• exercising privacy rights.

Providing false information may delay our ability to provide assistance or may result in suspension of your account.

9. Prohibited activities

You must not use the Service to:

• commit fraud;
• impersonate another person;
• steal another person’s identity;
• access another user’s account without permission;
• distribute malware or malicious software;
• interfere with the operation of the Service;
• attempt to gain unauthorised access to systems or data;
• bypass authentication or security measures;
• interfere with servers or networks;
• upload harmful code;
• intentionally overload or disrupt the Service;
• use the Service for spam or unsolicited communications;
• misuse promotional offers or free trials;
• engage in any activity likely to damage the Service or its users.

Any attempt to compromise the security or integrity of the Service may result in immediate suspension or termination of your account.

10. Automated access

Unless we have provided prior written permission, you must not:

• use bots to access the Service;
• scrape content from the website;
• harvest user information;
• crawl or index the Service using automated software;
• perform excessive automated requests;
• use scripts that negatively affect performance.

Reasonable indexing by legitimate search engines is permitted where authorised through our website configuration.

11. Reverse engineering

Except where expressly permitted by applicable law, you must not:

• reverse engineer the Service;
• decompile software;
• disassemble code;
• attempt to discover source code;
• circumvent licensing mechanisms;
• bypass technical protection measures;
• modify or create derivative works based on the Service.

All intellectual property rights remain the property of NK Digital Limited or its licensors.

12. Intellectual property

All intellectual property rights in the Simple Sustenance Service remain the property of NK Digital Limited or our licensors.

This includes, but is not limited to:

• recipes;
• meal plans;
• articles;
• graphics;
• logos;
• photographs;
• illustrations;
• videos;
• branding;
• software;
• databases;
• source code;
• user interface designs;
• icons;
• written content.

You must not copy, reproduce, distribute, sell, modify or commercially exploit any part of the Service without our prior written permission, except where permitted by applicable law.

Limited personal use of the Service in accordance with our Terms and Conditions is permitted.

13. User-generated content

If the Service allows users to submit content, such as:

• reviews;
• comments;
• ratings;
• photographs;
• feedback;
• suggestions;

you remain responsible for the content you submit.

You must ensure that your content:

• is accurate to the best of your knowledge;
• complies with applicable laws;
• does not infringe another person’s intellectual property rights;
• is not defamatory, abusive, threatening or discriminatory;
• does not contain malicious software or harmful code.

By submitting content, you grant NK Digital Limited a non-exclusive, worldwide, royalty-free licence to host, store, display and reproduce that content solely for the purposes of operating, improving and promoting the Service.

You retain ownership of your original content.

14. Responsible use of AI features

Simple Sustenance may provide features powered by artificial intelligence (“AI”) to generate personalised meal plans, recipes, shopping lists or other recommendations.

You agree not to use these features to:

• generate unlawful content;
• create misleading or fraudulent information;
• attempt to bypass security measures;
• abuse automated systems;
• intentionally overload AI services;
• submit malicious prompts designed to interfere with the operation of the Service.

AI-generated responses are intended for informational purposes only.

Users remain responsible for reviewing all recommendations before relying on them.

15. Fraud and payment abuse

You must not:

• use stolen payment cards or payment credentials;
• make fraudulent payment claims;
• abuse chargeback procedures;
• repeatedly exploit free trials;
• create multiple accounts to avoid subscription charges;
• attempt to obtain premium features without payment.

Where we reasonably believe fraudulent activity has occurred, we may:

• suspend or terminate your account;
• restrict access to premium features;
• cancel promotional eligibility;
• cooperate with payment providers;
• report unlawful activity to the appropriate authorities where required.

16. Security and system integrity

To help protect the Service, you must not attempt to:

• interfere with security systems;
• test vulnerabilities without written authorisation;
• disrupt servers or networks;
• gain unauthorised access to systems;
• introduce malware or malicious software;
• interfere with data transmission;
• circumvent authentication controls.

We continually monitor the security of the Service and may investigate suspected security incidents.

17. Monitoring and enforcement

To protect users and maintain the integrity of the Service, we may investigate activity that we reasonably believe breaches this Policy or our Terms and Conditions.

Where appropriate, we may:

• review relevant account activity;
• investigate suspected misuse;
• remove prohibited content;
• suspend accounts;
• terminate accounts;
• restrict access to certain features;
• cooperate with law enforcement or regulatory authorities where legally required.

Any action taken will be proportionate to the nature and seriousness of the suspected breach.

18. Reporting misuse

If you become aware of activity that you believe breaches this Policy, please notify us as soon as reasonably possible.

Useful information may include:

• a description of the issue;
• relevant dates and times;
• screenshots where available;
• the email address associated with the account, if known;
• any other information that may help us investigate.

Reports made in good faith help us maintain a safe and secure Service for all users.

19. Suspension and termination

Failure to comply with this Policy may result in one or more of the following actions:

• a warning;
• temporary suspension;
• permanent termination of your account;
• removal of user-generated content;
• restriction of access to certain features;
• cancellation of promotional eligibility;
• legal action where appropriate.

The action taken will depend on the seriousness, frequency and impact of the breach.

Nothing in this Policy limits our right to take immediate action where necessary to protect the Service, other users or our legal obligations.

20. Appeals

If you believe enforcement action has been taken in error, you may contact us to request a review.

Please provide:

• your name;
• the email address associated with your account;
• details of the decision you wish to challenge;
• any supporting information.

We will review appeals fairly and aim to respond within a reasonable timeframe.

Submitting an appeal does not guarantee that the original decision will be changed.

21. Contact us

If you have any questions about this Acceptable Use Policy, please contact us.

General support

Email: support@simple-sustenance.com

Privacy enquiries

Email: privacy@simple-sustenance.com

Website: https://simple-sustenance.com

Simple Sustenance
Owned and operated by NK Digital Limited
United Kingdom

22. Related policies

This Acceptable Use Policy should be read together with our:

• Terms and Conditions;
• Privacy Policy;
• Cookie Policy;
• Refund Policy; and
• Account Deletion Policy.

Together, these documents explain the standards expected when using the Simple Sustenance Service and how your account, subscriptions and personal information are managed.

23. Interpretation

For the purposes of this Policy:

• Account means your registered Simple Sustenance user account.
• Content means any text, images, reviews, comments, recipes, photographs or other material submitted or made available through the Service.
• Service means the Simple Sustenance website, mobile applications and associated services operated by NK Digital Limited.
• User means any individual or organisation accessing or using the Service.

Headings are included for convenience only and do not affect the interpretation of this Policy.

24. Final provisions

If any provision of this Acceptable Use Policy is found to be invalid, unlawful or unenforceable, the remaining provisions shall continue in full force and effect.

This Policy is governed by the laws of England and Wales, except where mandatory consumer protection legislation provides otherwise.

We may update this Policy from time to time to reflect changes to our Service, technology, legal obligations or operational practices.

The latest version will always be published on our website and, where appropriate, within the Simple Sustenance app.