Privacy policy

1. Who we are

Simple Sustenance is owned and operated by NK Digital Limited (“Simple Sustenance”, “we”, “our” or “us”).

For the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation, NK Digital Limited is the Data Controller responsible for your personal information.

If you have any questions regarding this Privacy Policy or the way we process your personal information, you may contact us using the details below.

Privacy enquiries

• Email: privacy@simple-sustenance.com
• General support: support@simple-sustenance.com
• Website: https://simple-sustenance.com

2. Scope of this Privacy Policy

This Privacy Policy applies to:

• the Simple Sustenance website;
• the Simple Sustenance iOS application;
• the Simple Sustenance Android application;
• our online services;
• subscriptions;
• customer support;
• newsletters and communications;
• any future services that reference this Privacy Policy.

This Privacy Policy does not apply to third-party websites, products or services that may be linked from the Service. Those services operate under their own privacy policies, and we encourage you to read them before providing any personal information.

3. Our privacy principles

Everything we do is guided by a small number of principles.

We collect only what we need

We avoid collecting unnecessary personal information.

We are transparent

We explain how your information is used in clear language rather than relying on complicated legal terminology wherever possible.

We never sell your data

Your personal information is never sold to advertisers, marketing companies or data brokers.

You remain in control

You can access, update or request deletion of your information in accordance with your legal rights.

Security comes first

We use appropriate technical and organisational measures designed to protect your information against unauthorised access, loss, misuse or disclosure.

4. Information we collect

The information we collect depends on how you use Simple Sustenance.

4.1 Information you provide

When creating an account, subscribing or interacting with the Service, you may provide information including:

Account information

• Name
• Email address
• Password (stored only in encrypted form)
• Account preferences

Meal planning information

You may choose to provide:

• dietary preferences;
• allergies and intolerances;
• preferred cuisines;
• disliked ingredients;
• favourite recipes;
• saved recipes;
• meal plans;
• shopping lists;
• nutritional preferences;
• household size;
• cooking preferences.

This information allows us to personalise your experience and generate relevant meal planning recommendations.

Communications

If you contact us, we may collect:

• your name;
• email address;
• correspondence;
• attachments;
• feedback;
• support requests.

Marketing preferences

Where you choose to receive newsletters or product updates, we record your communication preferences so that we only contact you in accordance with your choices.

4.2 Information collected automatically

When you use the Service, certain technical information is collected automatically. This may include:

• browser type;
• device model;
• operating system;
• language settings;
• screen resolution;
• IP address;
• app version;
• crash reports;
• approximate geographic region derived from your IP address;
• timestamps;
• pages visited;
• features used;
• referral source;
• diagnostic information.

We use this information to maintain security, improve reliability, diagnose technical issues and understand how the Service is used.

Where possible, this information is aggregated or pseudonymised.

4.3 Information from subscriptions

If you purchase a subscription, payment processing is carried out by trusted payment providers.

Depending on where you subscribe, we may receive confirmation of:

• successful payment;
• subscription status;
• renewal date;
• cancellation;
• transaction identifiers.

We do not receive or store your complete payment card details.

Payment card information is processed securely by Stripe, Apple or Google, depending on the platform through which your subscription is purchased.

4.4 Information from customer support

If you contact our support team, we may retain:

• support tickets;
• troubleshooting information;
• screenshots you choose to send;
• diagnostic information;
• communications relating to resolving your issue.

This helps us provide effective customer support and improve the Service.

5. Information we do not collect

We intentionally avoid collecting categories of information that are unnecessary for providing Simple Sustenance. For example, we do not intentionally collect:

• passport details;
• driving licence numbers;
• payment card numbers;
• biometric information;
• precise GPS location;
• political opinions;
• religious beliefs;
• criminal history;
• information about children;
• sensitive medical records.

While you may voluntarily provide dietary information or allergy information to personalise meal planning, we encourage users not to include unnecessary sensitive personal information within free-text fields or support requests.

6. How we use your information

We use personal information only where there is a legitimate reason to do so.

Depending on how you use the Service, we may use your information to:

• create and manage your account;
• authenticate your identity;
• provide personalised meal planning;
• generate shopping lists;
• save recipes and favourites;
• synchronise information across your devices;
• provide subscription services;
• process payments;
• respond to customer support requests;
• improve accessibility;
• maintain security;
• investigate fraudulent activity;
• diagnose technical issues;
• develop new features;
• communicate important updates;
• send newsletters where you have chosen to receive them;
• comply with legal obligations;
• enforce our Terms and Conditions.

We do not use your information for automated decision-making that produces legal or similarly significant effects without appropriate safeguards.

7. Artificial intelligence

Simple Sustenance uses artificial intelligence to help generate personalised meal plans, recipe suggestions and shopping lists based on the information you choose to provide.

AI-generated recommendations are intended to improve your experience by taking into account your stated preferences, dietary choices and other information you have voluntarily provided.

AI-generated content should be considered guidance only and should not be relied upon as medical, nutritional or professional healthcare advice.

Importantly:

• we do not sell your personal information for AI training;
• we do not intentionally use your personal information to train publicly available artificial intelligence models;
• we aim to minimise the amount of personal information processed when generating AI-assisted recommendations.

We continually review our AI systems to improve quality, reliability and privacy.

8. Lawful bases for processing

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal information. Depending on how you use Simple Sustenance, we rely on one or more of the following lawful bases.

Performance of a contract

Most of the information we process is necessary to provide the Service you have requested. This includes:

• creating and maintaining your account;
• generating meal plans;
• saving recipes and shopping lists;
• synchronising your information across devices;
• processing subscriptions;
• providing customer support.

Without this processing, we would be unable to provide the Service.

Consent

In certain situations, we will ask for your consent before processing your information. Examples include:

• subscribing to marketing emails;
• receiving newsletters;
• receiving optional promotional communications;
• accepting non-essential cookies where required.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before your consent was withdrawn.

Legitimate interests

We process certain information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. Examples include:

• improving the performance of the Service;
• maintaining platform security;
• preventing fraud;
• investigating abuse;
• diagnosing software issues;
• understanding how features are used;
• planning future improvements.

Where we rely on legitimate interests, we carefully balance those interests against your privacy rights.

Legal obligations

We may process information where required to comply with applicable laws and regulations, including obligations relating to taxation, accounting, fraud prevention, law enforcement requests and court orders.

9. Cookies and similar technologies

Simple Sustenance uses a limited number of cookies and similar technologies to provide a secure and reliable experience.

Cookies are small text files stored on your device that help websites function correctly.

Depending on how you access the Service, we may also use secure session storage, local storage or similar technologies that perform comparable functions.

We currently use cookies primarily for essential functionality. These may include:

• maintaining secure login sessions;
• remembering authentication status;
• protecting against fraudulent activity;
• remembering essential user preferences;
• improving reliability.

We do not use cookies for behavioural advertising.

We do not sell information collected through cookies.

Information about our use of cookies can be found in our separate Cookie Policy.

10. Analytics and product improvement

Understanding how users interact with Simple Sustenance helps us improve the Service.

Where analytics are used, we seek to minimise the amount of personal information collected and, where possible, use aggregated or pseudonymised information.

Analytics may help us understand:

• which features are most useful;
• how users navigate the Service;
• software errors;
• crashes;
• loading performance;
• feature adoption;
• general usage trends.

We do not use analytics to build advertising profiles about individual users.

We regularly review our analytics practices to ensure that only information necessary for improving the Service is collected.

11. Marketing communications

If you choose to subscribe to our newsletter or marketing updates, we may send communications relating to:

• new recipes;
• articles;
• product improvements;
• new features;
• promotions;
• service announcements;
• educational content.

You may unsubscribe from marketing communications at any time by:

• clicking the unsubscribe link included within marketing emails; or
• updating your communication preferences within your account, where available.

Even if you opt out of marketing communications, we may still send important service-related communications, including:

• password resets;
• subscription confirmations;
• security alerts;
• changes to legal documents;
• account notifications.

These communications are considered necessary for providing the Service.

12. Third-party service providers

We work with carefully selected third-party providers to help us operate the Service. These providers only receive the information necessary to perform their services on our behalf. Examples include:

Stripe

Used to securely process payments made through the Simple Sustenance website. Stripe is responsible for securely processing payment card information. We do not receive or store your complete payment card details.

Apple App Store

Where subscriptions are purchased through Apple’s App Store, Apple manages payment processing, billing and subscription management.

Google Play

Where subscriptions are purchased through Google Play, Google manages payment processing and subscription administration.

Supabase

Supabase provides secure authentication, database hosting and infrastructure services used to operate Simple Sustenance. This includes secure account management and storage of information necessary to provide the Service.

Resend

Resend is used to deliver transactional emails, including:

• account verification;
• password reset emails;
• welcome emails;
• important service communications.

Cloud infrastructure providers

We use trusted cloud infrastructure providers to securely host and deliver the Service. These providers implement industry-standard security measures designed to protect customer information.

Professional advisers

Where necessary, we may share information with professional advisers including accountants, auditors, insurers or legal advisers, where required for legitimate business purposes or legal compliance.

Legal authorities

We may disclose information where required by law, court order or lawful request from a competent authority.

13. International data transfers

Some of the service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place. These safeguards may include:

• adequacy regulations;
• Standard Contractual Clauses;
• International Data Transfer Agreements;
• contractual obligations requiring equivalent levels of protection.

We seek to ensure that your personal information receives an appropriate level of protection regardless of where it is processed.

14. Data security

Protecting your personal information is extremely important to us.

We maintain a range of technical and organisational security measures designed to protect information against accidental loss, unauthorised access, alteration, disclosure or destruction. These measures may include:

• encrypted HTTPS connections;
• secure authentication;
• encrypted passwords;
• role-based access controls;
• secure cloud infrastructure;
• software updates;
• access logging;
• monitoring for suspicious activity;
• backup and recovery procedures.

Access to personal information is restricted to authorised individuals who require access to perform their duties.

Although we work hard to protect your information, no internet-based service can guarantee absolute security. For this reason, we encourage all users to:

• choose a strong password;
• avoid sharing login credentials;
• keep devices updated;
• notify us immediately if they believe their account has been compromised.

15. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the type of information. Examples include:

Account information

Retained while your account remains active. Following account deletion, information is removed or anonymised unless we are legally required to retain certain records.

Subscription records

Certain billing and accounting records may be retained for the periods required under applicable tax and financial legislation.

Customer support communications

Support requests may be retained for a reasonable period to assist with future enquiries, improve customer service and resolve disputes.

Security records

Logs relating to security, fraud prevention or abuse detection may be retained where reasonably necessary to protect the Service or comply with legal obligations.

When information is no longer required, we securely delete, anonymise or otherwise dispose of it using appropriate methods.

16. Children’s privacy

Simple Sustenance is intended for individuals aged 16 years and over. We do not knowingly collect personal information from children under the age of 16.

If we become aware that personal information relating to a child has been collected without appropriate authorisation, we will take reasonable steps to delete that information as soon as practicable.

Parents or guardians who believe a child has provided personal information should contact us using the details provided at the end of this Privacy Policy.

17. Your privacy rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have a number of rights relating to your personal information.

These rights are not absolute and may be subject to certain legal exceptions, but we will always consider requests fairly and in accordance with applicable law.

You have the right to:

Access your information

You may request a copy of the personal information we hold about you. Where possible, we will provide this information electronically in a commonly used format.

Correct inaccurate information

If any of your personal information is inaccurate, incomplete or out of date, you may request that it be corrected. Many account details can also be updated directly within your account settings.

Request deletion

You may request that we delete your personal information. Where legally possible, we will permanently remove your information from our active systems. However, we may retain certain information where required to:

• comply with legal obligations;
• resolve disputes;
• prevent fraud;
• enforce our agreements;
• protect the rights, property or safety of Simple Sustenance or others.

Please also note that deleting your account does not automatically cancel subscriptions purchased through the Apple App Store or Google Play. Those subscriptions must be cancelled through the relevant app store.

Restrict processing

In certain circumstances, you may request that we temporarily restrict the way we process your personal information. For example, this may apply while the accuracy of information is being verified or where processing is contested.

Object to processing

Where we rely on legitimate interests as our lawful basis for processing, you may object to that processing. We will carefully consider your request and cease processing unless we have compelling legitimate grounds to continue.

Data portability

Where processing is based on your consent or the performance of a contract and carried out by automated means, you may request a copy of your information in a structured, commonly used and machine-readable format. Where technically feasible, you may also request that the information be transferred directly to another organisation.

Withdraw consent

Where processing relies on your consent, you may withdraw that consent at any time. Withdrawing consent will not affect processing carried out before consent was withdrawn.

18. Exercising your rights

If you wish to exercise any of your privacy rights, please contact us using the details provided at the end of this Privacy Policy.

To help protect your privacy and security, we may ask you to verify your identity before fulfilling your request.

We aim to respond to requests without undue delay and, in most cases, within one calendar month.

Where requests are particularly complex or numerous, this period may be extended in accordance with applicable law. If an extension is required, we will let you know as soon as reasonably practicable.

We do not normally charge a fee for exercising your rights. However, where requests are manifestly unfounded, excessive or repetitive, we may charge a reasonable administrative fee or refuse the request where permitted by law.

19. Account deletion

You may delete your Simple Sustenance account at any time.

Where available, this can be done directly within the app or website. Alternatively, you may contact us using the email address associated with your account.

Once your identity has been verified, we will begin the deletion process. Deleting your account will normally result in the removal of:

• your profile;
• saved meal plans;
• shopping lists;
• saved recipes;
• favourites;
• preferences;
• authentication credentials.

Certain information may be retained where required for legal, accounting, taxation, fraud prevention or security purposes.

Where applicable, backup systems will be overwritten in the ordinary course of business.

20. Automated decision-making

Simple Sustenance uses technology, including artificial intelligence, to generate personalised meal plans, recipe suggestions and shopping lists.

These recommendations are designed to assist users and improve their experience. They are not intended to make legal, financial or similarly significant decisions about individuals.

Final decisions about meals, ingredients, nutritional choices and dietary changes always remain with the user.

We do not carry out solely automated decision-making that produces legal or similarly significant effects within the meaning of Article 22 UK GDPR.

21. Data breaches

Although we maintain appropriate security measures, no online service can guarantee complete protection against every possible threat.

If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will:

• investigate the incident promptly;
• take appropriate steps to contain and remediate the issue;
• notify the Information Commissioner’s Office (ICO) where required by law;
• notify affected individuals where legally required.

We continually review and improve our security measures to reduce the likelihood of future incidents.

22. Changes to this Privacy Policy

From time to time, we may update this Privacy Policy to reflect:

• changes to our services;
• new features;
• changes in technology;
• legal or regulatory developments;
• improvements to our privacy practices.

When we make significant changes, we will take reasonable steps to notify users through the website, mobile application or email where appropriate.

The latest version of this Privacy Policy will always be published on this page. The “Last updated” date shown at the top of the document indicates when the current version became effective.

Continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

23. Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us.

Privacy enquiries

Email: privacy@simple-sustenance.com

General support

Email: support@simple-sustenance.com

Website: https://simple-sustenance.com

Simple Sustenance
Owned and operated by NK Digital Limited
United Kingdom

24. Complaints

We hope that we can resolve any questions or concerns you may have regarding your personal information.

If you are unhappy with the way we have handled your information, please contact us first so that we have the opportunity to investigate and resolve the issue.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for data protection and privacy.

You can find further information on the ICO’s website or contact them directly using the details published by the ICO.

Lodging a complaint with the ICO does not affect any other legal rights or remedies that may be available to you.

25. Final provisions

If any provision of this Privacy Policy is found to be invalid, unlawful or unenforceable, the remaining provisions shall remain in full force and effect.

This Privacy Policy forms part of the legal framework governing your use of Simple Sustenance alongside our:

• Terms and Conditions;
• Cookie Policy;
• Refund Policy;
• Account Deletion Policy;
• Acceptable Use Policy; and
• any additional policies published within the Service from time to time.

This Privacy Policy is governed by the laws of England and Wales, except where mandatory consumer protection laws provide otherwise.