Simple Sustenance Privacy Policy

2. What this policy covers

This Privacy Policy explains what personal information we collect when you use Simple Sustenance, why we collect it and how we use it.

Simple Sustenance helps you plan meals, discover recipes, organise ingredients and make food shopping easier. Depending on the features available, you may also be able to create personalised meal plans, save recipes, generate shopping lists and scan pantry items.

Some features use AI and automated technology.

We aim to collect only the information we need to provide and improve the service.

3. Information we collect

The information we collect depends on how you use Simple Sustenance.

Account information

When you create an account, we may collect:

• your name;
• email address;
• login or account information; and
• information needed to keep your account secure.

Your preferences and meal planning information

We collect information you choose to provide when using Simple Sustenance. This may include:

• food preferences and dislikes;
• dietary preferences;
• ingredients you avoid;
• meal-planning choices;
• household or serving preferences;
• recipes and meals you save;
• ingredients and pantry items you add; and
• other choices you make when using the service.

Images and pantry scans

If you use pantry scanning or upload an image, we collect the image so we can provide that feature.

For example, we may process an image to identify possible ingredients and create a suggested pantry list.

Information about how you use Simple Sustenance

We may collect information about how you use the service, including:

• features you use;
• recipes and meals you save;
• meal plans you create;
• shopping lists you generate;
• searches and requests you make;
• interactions with the service; and
• errors or technical problems.

Technical information

We may collect basic technical information about the device or browser you use, including:

• device type;
• operating system;
• browser information;
• IP address; and
• information needed to keep the service secure and working properly.

Payment information

If you choose a paid subscription, payments may be processed by Stripe or by the relevant app store.

We do not store your full payment card details ourselves.

The payment provider may collect and process information needed to manage your subscription and payment.

4. How we use your information

We use your information to provide Simple Sustenance and keep it working properly.

We may also use information in an aggregated or anonymised form to understand how Simple Sustenance is used and improve the service.

5. Our lawful bases

Data protection law requires us to have a valid reason for using your personal information.

Depending on why we are using your information, we may rely on:

Providing the service to you

We process information where it is necessary to provide Simple Sustenance and the features you have asked us to provide.

For example, this includes:

• creating your account;
• remembering your preferences;
• generating meal plans;
• saving recipes and shopping lists;
• processing pantry scans; and
• managing your subscription.

Our legitimate interests

We may use information where it is reasonably necessary for our legitimate interests and where those interests do not outweigh your rights and freedoms.

This may include:

• improving Simple Sustenance;
• understanding how features are used;
• fixing technical problems;
• preventing misuse;
• protecting the security of the service; and
• developing and improving our features.

Your consent

We may ask for your consent in some situations, including where required by law.

For example, we may ask for permission to:

• access your camera;
• access photos stored on your device;
• send certain marketing communications; or
• use non-essential cookies or similar technologies.

You can withdraw your consent at any time.

6. Food preferences and dietary information

Simple Sustenance may allow you to tell us about foods you like or dislike and ingredients you prefer to avoid.

We use this information to personalise your experience and provide more relevant meal plans and suggestions.

We ask you to provide only the information needed for the features you want to use.

Some information about dietary requirements may be more sensitive than ordinary food preferences. We will only use this information where we have an appropriate legal basis and, where required, an additional condition or your explicit consent.

Simple Sustenance is not a medical service. Please do not rely on the app as a substitute for professional medical or dietary advice.

7. AI and automated technology

Some Simple Sustenance features use automated technology, including AI.

For example, AI may help us:

• generate meal plans;
• suggest recipes;
• suggest ingredients;
• respond to requests;
• process information you provide; and
• help personalise your experience.

We may use specialist technology providers to provide these features.

We only share the information reasonably needed to provide the feature.

We do not use your personal information to train public AI models unless we clearly tell you and have an appropriate legal basis to do so.

AI-generated suggestions are automated and can occasionally be inaccurate or unsuitable. We do not make decisions that produce legal or similarly significant effects about you solely through automated processing.

Further information about how particular AI features work may be provided within Simple Sustenance.

8. Pantry scanning and images

You can choose whether to use pantry scanning or upload images to Simple Sustenance.

When you use these features, we may process your image to:

• identify possible ingredients;
• create a suggested pantry list;
• help you organise your ingredients; and
• provide related meal-planning suggestions.

We may use specialist image-processing or AI providers to help us provide these features.

We only use your images for purposes connected with providing and maintaining Simple Sustenance unless we have another valid reason or your permission.

You can remove images or pantry items using the features available in Simple Sustenance.

Deleting an image may not immediately remove it from secure backups, but it will be removed from those backups in the normal course of our backup processes.

9. Payments and subscriptions

If you choose a paid Simple Sustenance subscription, payments may be processed by Stripe, Apple, Google or another relevant payment provider.

These providers process payment information under their own privacy policies and terms.

Depending on how you subscribe, we may receive information such as:

• your subscription status;
• the type of subscription you have;
• payment confirmation;
• renewal information; and
• transaction references.

We do not store your full payment card details.

We use this information to manage your subscription and provide any paid features.

10. Emails and communications

We may use your email address to:

• confirm or manage your account;
• respond to questions;
• send important service updates;
• provide information about your subscription; and
• send marketing communications where permitted.

We use service providers to help us send and manage emails, including Resend.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email.

You may still receive important messages about your account, subscription or the operation of Simple Sustenance.

11. Who we share information with

We only share personal information where it is necessary to provide Simple Sustenance, meet our legal obligations or protect the service.

Depending on how you use Simple Sustenance, this may include:

• hosting and database providers;
• authentication and account providers;
• AI and image-processing providers;
• payment providers, including Stripe and app stores;
• email providers, including Resend;
• companies that help us maintain and secure the service;
• professional advisers where reasonably necessary; and
• authorities or other organisations where we are legally required to do so.

These providers are required to handle personal information appropriately and only for authorised purposes.

We do not sell your personal information.

12. International transfers

Some companies that help us provide Simple Sustenance may process information outside the United Kingdom.

Where this happens, we take appropriate steps to make sure your information continues to receive the protection required by applicable data protection law.

This may include using recognised safeguards or approved contractual arrangements.

You can contact us if you would like further information about international transfers relevant to your information.

13. How long we keep your information

We keep personal information only for as long as we need it.

In general:

• account information is kept while your account is active;
• saved recipes, meal plans and preferences are kept until you remove them or close your account;
• pantry information is kept until you remove it or close your account;
• uploaded images are kept until you delete them or close your account, unless we need to retain them temporarily for security, legal or technical reasons;
• subscription information is kept for as long as needed to manage your subscription and meet legal or financial obligations;
• technical information is kept only for as long as reasonably necessary; and
• information we are legally required to retain may be kept for longer.

When we no longer need personal information, we will delete it or anonymise it where appropriate.

14. Keeping your information secure

We take reasonable technical and organisational steps to protect the information we hold.

These measures are designed to protect against unauthorised access, loss, misuse and disclosure.

No online service can guarantee complete security, but we work to protect Simple Sustenance and the information stored within it.

You can also help by keeping your account details secure and not sharing your login information with others.

15. Your rights and choices

Depending on how we use your information, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate information;
• ask us to delete your information;
• ask us to restrict how we use your information;
• object to certain uses of your information;
• ask for a copy of information you have provided to us; and
• withdraw consent where we rely on consent.

You can object to our use of your information where we rely on legitimate interests.

You can also edit or remove your preferences, recipes, meal plans, pantry items and other saved information using the features available in Simple Sustenance.

To exercise your rights, contact us at:

Email: hello@simple-sustenance.com

You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your personal information.

16. Marketing

We will only send you marketing communications where we are allowed to do so.

You can unsubscribe at any time.

Choosing not to receive marketing will not affect important messages about your account or subscription.

17. Cookies and similar technology

Simple Sustenance may use cookies and similar technologies to:

• keep the website and app working properly;
• remember your preferences;
• keep your account secure; and
• understand and improve how the service is used.

Where required, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage cookies through your browser settings and, where available, our cookie settings.

Further information may be available in our Cookie Policy.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

If we make a significant change to how we use your personal information, we will take reasonable steps to let you know.

The latest version will always be available through Simple Sustenance or on our website.

19. Contact us

If you have any questions about this Privacy Policy or how we use your information, please contact us:

NK Digital Ltd

Email: hello@simple-sustenance.com

Website: www.simple-sustenance.com